The 2010 Olympic Winter Games in Vancouver/Canada A sustainable approach to a sport event through…

The 2010 Olympic Winter Games in Vancouver/Canada A sustainable approach to a sport event through cultural aspects Including cultural aspects in a sport event is a great challenge, but with the Olympic Games it is far more hazardous. The organising committee of the Olympic Winter Games in Vancouver 2010 took this chance to introduce the Cultural Olympiad. Concentrating not only on the real impact can jeopardise the project through a lack of resources, which may reach from insufficient staff to running out of time. There is a chance to strengthen national pride and also to achieve increased

The 2010 Olympic Winter Games in Vancouver/Canada A sustainable approach to a sport event through cultural aspects Including cultural aspects in a sport event is a great challenge, but with the Olympic Games it is far more hazardous. The organising committee of the Olympic Winter Games in Vancouver 2010 took this chance to introduce the Cultural Olympiad. Concentrating not only on the real impact can jeopardise the project through a lack of resources, which may reach from insufficient staff to running out of time. There is a chance to strengthen national pride and also to achieve increased media presence and attention, and not only for sports persons national and international. By implementing the Nation Touring Program, the main idea of the organising team was, as Burke Taylor (Vice President of Culture and Celebrations for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Games) stated, that they want all Canadians to feel they can share in the cultural celebrations surrounding the 2010 Winter Games in their own hometowns. This cultural programme extended from ballet and theatre to up-and-coming musicians and puppetry. Taking this show all over Canada gave a chance to include everyone. In order to reduce conflict and strengthen national pride there was close co-operation with the four First Nations. By working together with this aboriginal organisation, which includes the four main tribes, a better understanding was ensured. The logo was based on the Canadian Inuit inukshuk and became a symbol for leadership, co-operation, friendship and the human spirit, the mascots, showing aboriginal legends, and the Olympic medals were developed in close co-operation with the First Nations and considered the values of the national aboriginal tribes. As a bridge to another discussion concerning land rights and the construction of the venues, this project was awarded to a First Nations construction company. A voice for the Lilwat Nation and the Squamish Nation could be guaranteed in this way and a broader understanding between the organising committee and the two aboriginal tribes was reached. Aboriginal participation in the Cultural Olympiad was essential to the structure of the event, by including the culture of the country. The last stage in the events life cycle has been a sustainable sports and tourism development for Canada all due to the Olympic Winter Games 2010. Discussion questions 3 Why is it critical to involve all local and regional stakeholders in the planning and organising of a sports event? 4 What are the socio-cultural impacts associated with events?

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