Chapter 6: Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations

9. Week 9Assignments to complete this week: ● Reading: Gamble et al. (2020). o Chapter 6: Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations● Post DQ Answers by Thursday at 11:59 p.m.● Post DQ Peer Responses by Sunday at 11:59 p.m. ● CLA 1 due by Sunday at 11:59 p.m.Each week, students must post one (1) answer and one (1) peer response for every discussion question. Please see Grading Criteria for Discussion Board Participation in the University Policies for Discussion Question and Response expectations.DQ (P) – Discussion Question 1 – (PDQ directed at upcoming PA) Graduate LevelPrior to reading this DQ, please read the PA1 assignment and understand what the assignment is asking you to complete. Once you have an understanding of the PA1 assignment, please continue to the paragraph below to complete DQ1.Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research eight (8) peer-reviewed articles that can be used to answer your upcoming PA1 assignment. Your discussion should summarize the articles in such a way that it can justify any arguments you may present in your PA1 assignment and should be different from the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity, and so forth).Please note: This article summary should not be the only article researched for your PA1 assignment. You may (and should) have several other articles researched to fully answer your PA1 assignment. The concept of this DQ is to allow students to be proactive in the research necessary to complete this assignment. You may use your article summary, partially or in its entirety in your PA1 assignment.Important: Please ensure that your reference for the article is in correct APA format, as your reference in your discussion post. Depending on which electronic database you use, you should see a “Cite” selection for your article. In addition, there should be a variety of articles summarized and as such, students should have different articles summarized. Your summary MUST include ALL of the following in your DQ post (include every item in the bullet list below, or you will not receive full credit):Do these in order:● In correct APA format, write the Reference of the article.● Clearly state what the article is about and its purpose.● Describe how you will use it in your upcoming assignment.● Repeat for a total of eight (8) peer-reviewed sources.CLA 1 Comprehensive learning Assessment – CLO 1, CLO 2, CLO 3Gap, Inc. (Gap) became a household name in the 1990s through its clever advertising and merchandising strategy that made it largely responsible for making the jeans-and-t-shirt style ubiquitous during that decade. In this CLA, you will evaluate the pros and cons of Gap’s strategy, do a SWOT analysis, identify the strategic issues that Gap management needs to address, and propose action recommendations.To prepare you for this CLA, read the Gap Case on page 297. Then, review the following:● A 1:38-minute 2015 video concerning “Why Is Gap Closing 175 Stores in North America,” that can be accessed at https://www.youtube.com/watch?v=TdARiQIrFgE.● A 2:01-minute 2015 video titled “Gap Inc. to Open Store in India” that can be accessed at https://www.youtube.com/watch?v=NvTFvw6E53Y(Copy and paste this URL.)Your assignment: Gap has employed you as a consultant to assess the company’s overall situation, identify the strategic issues that management needs to address, and recommend a set of actions to improve the company’s future prospects. Please prepare a minimum of four (4) APA formatted pages analytical/critical report to Gap management that includes the following:1. What are the strategically relevant components of the U.S. Retail, Family Clothing Stores industry macroenvironment?2. What is competition like in the family fashion industry? Which of the five competitive forces is strongest? Which is the weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants?3. What does your strategic group map of the family clothing retail industry look like? Is Gap Inc. well positioned? Why or why or why not?4. What do you see as the key success factors in the market for family clothing?5. What key factors may determine the success of Gap Inc.?6. What recommendations would you make to Gap Inc. to improve its competitiveness in the market while mitigating any current and future risks?*Please refer to the Grading Criteria for Comprehensive Learning Assessments (CLAs) in the University Policies for specific guidelines and expectations.

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