(Product Marketing Plan for your own Single Product)

The Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product, and write about it by providing a detailed marketing plan explaining how you will market your product. Make sure you focus on a single product that is either of your own creation or an enhanced version of an existing product. Your paper will be at least 8 pages (not including charts) and explain your Product and the other 4 P’s: Promotion, Place, and Price. Grammar and spelling will also be graded.Include at least 4 illustrative charts with your paper to complement your Product Marketing Plan. Make sure all charts and illustrations are connected or related to your Product Marketing Plan.For an example of a company’s marketing plan, you can refer to pp. 61-65 in your TEXTBOOK: Kotler, Phillip & Keller, Kevin. (2016) Marketing Management 15th edition. Pearson. ISBN: 978-0-13-385646-0.Your plan will include the following sections:IntroductionExecutive SummarySituation AnalysisSWOT/TOWSMarketing StrategyMarketing Promotions/TacticsFinancialsControlsConclusionReferences (APA 7th Ed.)Grading Rubric:Executive Summary: An excellent summary/introduction that exhibits interest in the topic and efforts to introduce the key marketing concepts that will be discussed.Concept Development: Evidence of documented data and opinions, clear and concise development of concepts and conclusions.Analysis: An outstanding marketing plan is evidenced by thorough topic analysis and demonstrates a thoughtfully crafted logical flow of information, including a solid understanding of concepts, techniques, and tools including marketing segmentation, targeting, positioning, promotion, supply chain management, and ethics.Controls/Implementation: The students’ controls and implementation plans demonstrate an in-depth understanding of the content of the marketing plan. Globalization, diversity, and environmental considerations are incorporated.References: Includes a significant number of sources (at least 15) and they are correctly cited in the latest APA (7th Edition) citation style.

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