Cb460 unit 1 ip | CB460 Sales and Advertising | Colorado Technical University

 

For your Key Assignment, you will research and follow your favorite brand or store. You will also choose a product to follow throughout this session. Each section will be worked on separately throughout the class.

 *For Unit 1 IP, please focus on Section I only.*

  • Section I: Company and Brand Information
  • Section II: Product Pitch Script
    • This section will optimize the perfect pitch for selling your brand. Include features and benefits of the product.
  • Section III: Cross-Selling and Promotional Opportunities
    • This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle to build brand awareness and loyalty.
    • Develop 1 promotional campaign for selling these complementing products.
  • Section IV: The Product Promise and Guarantee

The project deliverables for Section I are as follows:

  • Visit your favorite store where your product is distributed, either a brick-and-mortar (BAM) store or virtual store.
    • Study the store and the product’s return policy.
  • Develop a brief PowerPoint presentation identifying the company, the brand you selected, and your store’s customer service policy. 
    • Find a competitor, and analyze its policy. What are some of the similarities and differences?

The requirements for your PowerPoint presentation are as follows:

  • 100–150 words of speaker notes per slide
  • Title and reference slides (2 slides)
  • Specifics and explanation of store customer service and product policies for each store (2–3 slides)
  • Comparison of the 2 policies (3–4 slides)
    • 1 positive aspect about both policies
    • 1 negative aspect about both policies
    • 1 way you would update or change the policy for today’s customer, and why you would choose to make that change
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